(781) 749-1219

66 South St, Hingham, MA 02043, USA


Chel Bella first opened its doors May of 2005 in coastal Hingham Square, Massachusetts. Since then, it has established itself as the premier shopping destination on Boston’s south shore for what’s new and what’s next in women’s fashion. The boutique hosts an exclusive list of the most sought-after designer names, offering a curated collection of clothing and accessories that incorporate the latest style and fashion trends. Owners and mother-daughter team, Karen and Christina Reale, bring years of fashion and business experience to the forefront to offer an exceptional shopping experience that blends personal styling with top brands and impeccable customer service. With a main mission to create an amazing shopping experience for women, Karen and Christina are passionate about helping clients look their best and feel good in what they’re wearing. Chel Bella’s team of experienced stylists offer complete wardrobing services, selecting clothes to fit each client’s individual style needs. Whether it’s special occasion dressing or an entire season’s wardrobe, the Chel Bella style is defined by attitude not by age.